researching the product

 


 My group is doing an Apple technology commercial. In apple commercials people are shown using different forms of technology and presenting the uses for them.

  • When discussing costumes the actors would wear normal every-day outfits, as they are partaking in simple daily activities.
  • Props would include numerous Apple products such as Iphones, watches, Ipads, headphones, airpods, etc.
  • Their appearances would be put together, just average, as Apple products are attainable for mostly people of middle class  
  • The score throughout most apple commercials is a soft and utilize popular songs and artists, catching the audiences attention and engaging them in their product 
  1.  Conventions and codes of Apple include the apple logo and their motto "Think Different", but the bitten apple is all they need to distinguish their products.
  2. Every apple commercial displays the apple logo on the back of their products making the electronic instantly identifiable. 
  3. Ethos plays a part in some of Apple commercials, using famous figures to boost their interest, but not always. Many apple commercials consist of average people carrying out their tasks, or simply just the product itself with colorful editing.

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